Publicity battle: Saatchi claims coveted bank account from DDB-owned Track

Mark Cochrane, CEO of Saatchi & Saatchi. Photo / Provided

Advertising agency Saatchi & Saatchi claimed a valuable share of Westpac bank’s advertising services.

The bank has confirmed that after a competitive pitch process, it has appointed the agency to handle its business creation

A source speaking to the Herald on condition of anonymity suggested that the direct and retail work that left the DDB Group reportedly brought in around $2 million in revenue and required around 12 employees to manage.

Michael J. Birnbaum