Oddlygood oatmeal yogurt gets first US grocery account
PARSIPPANY, NJ – Oddlygood Global, a spin-off from Valio, one of Finland’s first food companies, has landed the first US supermarket account for its plant-based oat yogurts: United Supermarkets based in Lubbock, Texas. The retailer is expected to begin selling the four-item line this month in more than 15 stores.
The yogurts, launched in Finland in 2018, are now widely available in grocery stores in five Nordic countries. The agreement with United Supermarkets is part of Oddlygood’s expansion into new international markets. Late last year, Oddlygood Global secured its first round of funding with a $28 million investment from the private equity division of Helsinki-based Mandatum Asset Management to fuel its portfolio expansion. growing number of plant-based dairy alternatives.
The U.S. division of Oddlygood, based in Parsippany, NJ, showcased the plant-based yogurts at Natural Products Expo West, a trade show and conference taking place March 10-12, 2022 in Anaheim, CA.
The creamy and slightly oatmeal taste Weirdly good yogurts finished first in taste in a survey of oatmeal yogurts in the United States conducted last spring by Curion, a consumer product testing company and earned high marks for texture and flavor compared to major brands. For the US market, the yogurt is produced in northern California with oats from Canada.
At Expo West, Oddlygood launched its new slogan, “World Rocking Tasty”. Mari Meriluoto, Director of Marketing and Business Development for Valio USA, says, “Taste is the number one factor in this category. Consumers are looking for plant-based options that really taste good. Oddlygood can deliver on that promise. We have set the standard that our products should taste so good they turn the world upside down.
Yogurt flavors include Plain, Vanilla, Blueberry and Raspberry. They come in single-use 5.3 oz containers. (150 grams) and are sold in cases of 12. Suggested retail price is $1.99/5.3 oz.
Each yogurt contains 3 grams of protein per serving and contains live and active cultures. Calories range from 110 to 120 per container. Yogurt is made from a mixture of water, gluten-free oatmeal, cane sugar, pea protein and other ingredients depending on flavor and is fortified with vitamins (B12 and D2) and minerals (calcium). For more details and sell sheet, Click here.
In other product news, Oddlygood has entered the US foodservice market with a line of plant-based shredded mozzarella and cheddar alternatives and a plant-based mozzarella log that are prized for their ability to melt compared to other cheese alternatives. The company has so far signed agreements with five distributors in the North East. To date, five New York State pizzerias use the cheese for their plant-based pizzas and other items.
Oddlygood introduced the cheeses to pizza fairthe leading trade show for the pizza industry, March 22-24, 2022, in Las Vegas.
Oddly well is a spin-off from Valio, one of Finland’s leading food companies. Oddlygood wants to change the world with amazing taste and appealing herbal products. Oddlygood is backed by 100 years of food product expertise and a committed team that is constantly developing delicious plant-based products. Known in the United States for its cheese and butter brand Finlandia, Valio integrated its Oddlygood business in the spring of 2021. This provided Oddlygood with the resources and expertise to meet the growing global demand for quality plant-based products. Oddlygood’s growing range of herbal products is currently available at retailers in Finland, Sweden, Estonia, Russia and soon in the United States. oddlygood.net.