Keys to becoming a trusted account manager
There are several roles that a sales office must fulfill in order to function well and increase revenue. One position that is there to provide answers to customer questions is an account manager. Learning the most vital keys to becoming a trusted account manager makes you an asset to any company.
Customize your approach
Remember that what works for one client may not work for another. Establishing a solid connection with a few people, colleagues, and former AMs can give you insight into the details they are looking for. Then tailor their specific set of requirements. When a consumer detects that you are just taking action, you are much less likely to achieve high levels of customer satisfaction. A deeper working connection with your main accounts will help you overcome this stumbling block.
Become a useful intermediary
Senior Account Managers must listen carefully, convey customer requests to the appropriate people within the company, and respond to customer wishes in an efficient and timely manner. By consistently satisfying them in the blink of an eye, you’ll earn their long-term trust. No one will leave happy without you fulfilling your duties as a useful intermediary. But you can increase your income when you make things right.
Anyone who grabs the bull by the horns and takes the initiative is someone we can trust. Think of when you’re dining out and the waiter is there with a refill before you bother to ask. This is someone you generously reward with a big tip and increase the likelihood that you will return to that establishment. You can say the same about the best account managers. Being proactive leaves a lasting impression that pays dividends.
Become an accurate forecaster
Stay ahead of the curve as much as possible; anticipate your customers’ requests and organize your team to respond to them as soon as possible. Consider what comparable customers have requested in the past and how the current economic situation may affect that specific business. Few things are more impressive than being able to anticipate the demands of your key accounts.
Collaborate as a team
Rather than trying to manage everything on their own, an excellent account manager establishes collaborative methods to achieve their goals. Go into the relationship knowing that walking together will help everyone get the most out of it. If you’re stubborn and only want to do things your way, it’s unlikely to work for both parties.
As an account manager, you have the difficult responsibility of managing and preserving your company’s most critical business relationships. And by following these keys to becoming a trusted account manager, you and your business will always be on the right track.
Emilie St. John is a freelance journalist who appears weekly in the Los Angeles Wave newspaper and can be reached at [email protected]