BHG Financial launches POS financing with NaluPay

Working capital and unsecured consumer loan company BHG Financial launched the NaluPay point-of-sale (POS) financing solution to provide merchants with the ability to offer their customers extensive lines of credit and an array of financing options.

NaluPay offers premium POS financing that gives merchants actionable analytics to optimize their sales processes and drive conversions. The solution also gives merchants the ability to offer their customers deep lines of credit, a suite of promotional and non-promotional financing options, and instant credit decisions in seconds, according to a Press release Thursday (July 14).

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In 100 days, NaluPay has partnered with over 100 merchants across multiple industries that leverage the solution’s flexible API-based approach.

“As we examine our customer base across our business and consumer financial offerings, POS financing with NaluPay is a natural fit to add to our growing solutions,” said Tyler CrawfordCOO of BHG Financial.

Matt Lekawa was hired as Executive Vice President of NaluPay and brings 20 years of POS financing experience to lead the division.

“We have strived to be the resource our employees, merchants and banks deserve, all with the goal of empowering our merchant partners,” Lekawa said.

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The BHG banking network is made up of more than 1,400 banking partners, and NaluPay is expected to be among the “key growth drivers” across all of the company’s brands, according to the statement.

Al Crawford, co-founder, CEO and chairman of BHG Financial, said the company’s model had been used successfully for 20 years in home improvement and retail, and now in healthcare. health. The company strives to have “constant evolution in the financial and technological spaces”.

BHG is the creator of one of the nation’s largest lending networks and community banking products and has created more than $11 billion in lending solutions since 2001.

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Michael J. Birnbaum