Arab Banking BSC: Bank ABC’s Revolutionary ‘ila Bank’ Takes First Step Towards Global Expansion

Making inroads into the Jordanian market, Bahrain’s mobile-only digital bank, powered by Bank ABC, continues its journey to revolutionize the regional banking landscape.

Manama, Bahrain:Bank ABC has announced the regional rollout of its mobile-only digital bank, ila, across key MENA markets, starting with Jordan. The launch in Jordan coincided with the inauguration of the Bank’s new state-of-the-art headquarters in Amman. The event was attended by distinguished guests including the Governor of the Central Bank of Jordan (CBJ), HE Dr. Adel Al-Sharkas, former Governor of CBJ, HE Dr. Ziad Fariz; Governor of Central Bank of Bahrain, HE Rasheed Al Maraj, Chairman of Bank ABC Group, HE Saddek El Kaber, ABC Group Board Members and Acting Group Managing Director, Sael Al Waary.

Building on its phenomenal success and customer adoption rates in Bahrain, the region’s first exclusively cloud-native digital bank, ila is now bringing its revolutionary banking experience to the people of Jordan. Jordan’s fintech-friendly fintech environment and vision to create a cashless digital economy has hailed ila’s disruptive approach to personal finance.

Commenting on this milestone, HE Saddek El Kaber said, “Jordan has been the headquarters of Bank ABC since 1990. The launch of ila bank and the inauguration of our new headquarters in Amman underlines our confidence in the Jordanian market. Aligned with the vision of the CBJ, it will not only provide a seamless, lifestyle-focused banking experience, but will also promote financial inclusion and literacy in the country.”

Powered by Bank ABC, ila Bank offers a wide range of smart banking products and services to customers 24/7 with a simple swipe on their mobile screens. The foundations of ila’s product development are based on understanding and anticipating customers’ banking needs. Leveraging technologies such as artificial intelligence and data analytics, it is equipped to solve a wide range of customer issues.

“ila embodies our passion and commitment to delivering a new kind of banking in an ever-changing world. Our launch in Jordan marks the first step in our ambitious program to bring this unique banking experience to life in the MENA region and beyond. We are proud of this intuitive banking model which aims to continually respond to customers’ challenges, passions and financial aspirations, while enabling their day-to-day life experiences,” said Sael Al Waary, Acting Chief Executive Officer of Bank ABC Group and Chairman of Bank ABC Jordan.

With its user-friendly, award-winning interface and design, ila offers innovative financial management tools, including “Hassala”, an automated savings pot, and “Jamiyah”, a collaborative savings tool inspired by a long tradition. regional, a transparent “fixed deposit”. account, “Al Kanz”, a prize account that encourages customers to save for the future, as well as unique offers and campaigns on debit and credit cards. The app offers a fast and seamless customer onboarding experience, completed in minutes, and a range of features that are continually being improved.

Arabic for the word “to”, it empowers clients to progress towards their life goals and financial aspirations in the palm of their hand. Using cutting-edge technology backed by superior customer service for a smart and transparent next-generation bank, ila Bank strives to consistently deliver on its brand promise – “a bank that looks like you”.

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Mr Sael Al Waary
Acting CEO of Bank ABC Group
HE Saddek El Kaber
Chairman of Bank ABC Group

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Michael J. Birnbaum